A recent study showed that over 70% of businesses in the United States are planning to increase how much time is spent on email production and over 85% will increase spending on full service email marketing this year. Among those included in the study who were marketers, over 90% will spend more time on email marketing. The study found that 30% will be adding 20 or more hours per month on developing email marketing campaigns. And over 20% will be sending over 30 emails per month.
In other words, don’t expect your inbox to shorten up any time soon. But why are businesses doing this? Evidently, it’s because email marketing works. As digital media continues to pick up speed, users will grow more accustomed to email marketing, and are likely to become less resistant over time. Customers are going are naturally going to develop sharper communication skills and become more willing to interact with companies as a result.
What this means for you and your business is that it’s time to pick up the pace and start investing in better full service email marketing campaigns. It also means that the craft will grow increasingly complex, however, since with the more emails people receive, the more picky they will be with which ones they actually read. Email marketing is only as effective as the emails that are sent. If you don’t know how to run a convincing and engaging mass email campaign, the best course of action would be to contract someone who does.
Solutions For Growth can fill this void. Give them a call at 888-840-2595 x1 to set up your full service email marketing campaign today.