Email marketing is a powerful tool that allows you to grow your business with a minimal investment. However, writing emails to sell your products can be a daunting task, especially when you aren’t familiar with copywriting (the art of writing to sell) and don’t know the inside secrets needed to create a successful email marketing campaign. Here you’ll find 5 tips that’ll help you write sales-generating emails for your list:
Know Thy Prospect
Before even thinking about writing something for your email list, your first priority is to find out everything about your prospects and potential customers. You need to know their needs, wants, problems, and desires. You’ve got to be aware of what they like (and dislike), and plan your emails accordingly. This is extremely important because, if you want to sell something, you need to aim your message to the core needs and desires of your audience. Besides, nobody will read your emails if you’re not talking about their needs.
The Subject Line
The people in your email list receive dozens (and sometimes hundreds) of emails every day. They’ll scan the subject lines and will proceed to open an email if it seems interesting, or if it comes from someone they know. Your subject line is the key factor if you want people to open your emails, and if you don’t have an eye-pulling subject line, then your emails will be lost forever in your prospect’s inbox. Not having a good subject line will undoubtedly make your email campaigns fail.
Provide Interesting, Engaging and Entertaining Content
You see, when people subscribe to your e-mail list, they expect valuable information… not an endless barrage of sales pitches. Today, providing entertaining and interesting content is more important than ever if you want to keep people from leaving your email list. Your emails should be about 90% valuable information, and only 10% sales pitches. As long as you do that, you can email your list every day, and your prospects and customers will eagerly wait for your next email.
Write in Simple, Everyday English
Whenever you’re writing to sell something, you have the obligation to write in simple terms, without using complex words or highly-complicated technical jargon. In your emails, you’re talking to another human being, so you must write like you talk. Also, be sure to include a few slang words your prospects (and customers) use in their daily lives.
Call to Action
This may sound obvious, but you need to make sure to include a clear call to action in all your emails. It doesn’t need to be a “buy now” call to action, you can get by with a “click here to find out more”… or you can be more specific and write “click here to check out this new breakthrough that allows you to relieve arthritis pain in 30 seconds” and then send potential customers to your landing page.
These 5 tips will help you write emails that increase your sales (and revenue), but if you want to create a successful email campaign that will truly skyrocket your sales and enlarge your customer list, then you’ll need to hire expert assistance. Solutions For Growth is the premier full service email marketing agency that helps small business boost their sales in record time. If you want to grow your business, then call one of their email marketing experts at (914) 533-7226.