With the significant increase in the amount of smartphone users, email is now mostly viewed through mobile devices. According to a Litmus Email Analytics study, 53% of emails are now opened on mobile devices. The reality is that people are now doing more shopping on their iPhones, Androids, iPads, and other mobile devices and email marketing has had a big impact on this. The following are a few advantages of effective email marketing services.
Cost effective and offers the highest ROI for marketing.
According to the Direct Marketing Association, for every dollar spent on email marketing, there is a return of about $40. Effective email marketing services offers you a large return on your marketing investment and eliminates print and postage expenses, making it the most cost effective marketing solution.
A recent survey by Exact Target reported that 66% of Americans have made an online purchase as a result of receiving an email marketing message. That triples the amount of purchases made as a result of Facebook (20%) and quadruples that that of text messages (16%).
Increases brand recognition
Each email sent through a professional email marketing agency builds awareness of your business and brand, keeping you on top of customer’s minds. Each email brings the customer a step closer to purchasing from you. The next time a customer needs your products or services, you will come to mind.
Most websites require users to register with an email including mobile apps, games, and social networking sites. This drives the growth of email users of different backgrounds, cultures, genders, and ages. The Radicati Group reports that the total number of global email accounts is expected to reach more than 4.9 billion by the end of 2017. Effective email marketing services provided by a professional email marketing agency can be the gateway to reaching billions of consumers worldwide.
Builds personal relationships
Effective email marketing services can deepen customer relationships and build trust. Engaging social campaigns, newsletters, and emails captivate a customer’s attention and gives them the opportunity to learn more about your company and the products or services you offer. A professional marketing agency will make sure to send personalized emails with special offers based on customers’ shopping habits with the goal of targeting each person personally.
When used correctly, an email marketing service can be your greatest marketing tool as long as it is done by an experienced, professional marketing agency that designs an effective email marketing plan based on your needs. Solutions for Growth is a full service email marketing agency that helps small businesses grow sales with affordable professional marketing tailored to their unique needs. Contact Solutions for Growth today for all your marketing needs.