Client confrontation is tricky. It’s no secret that courting a prospective customer is a cat-and-mouse game and it’s extremely easy to scare them away. The biggest mistake you can make, however, is assume that it’s simply a matter of luck. Customer engagement is a lot more scientific that you realize, and it starts with prospect follow-ups. But not just any prospect follow-up. The right prospect follow-up. Doing so entails the following five golden rules, brought to you by your email marketing agency.
In order to perform an effective prospect follow up, you must highlight your expertise, educate your clients, use autoresponders, be consistent, and tailor to your audience. If you can master those five rules, you can toss whatever good luck you’ve been relying on out the window because you’re not going to need it.
Want to learn more about how to master the big five golden rules of prospect follow-ups? Check out the full article by clicking on the link below:
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