Cook Smarts, a gastronomy teaching company based out of California, launched an impressive full service email marketing campaign not so long ago, in which they sent new and interesting recipes to subscribers. The main draw to this campaign was the layout and design of the emails. They were sent in the form of weekly newsletters and were so intuitive that within two to three emails, readers automatically knew what came next in each section. That eliminated any tedious scrolling that can leave a reader disinterested and not coming back. The intuitive layout ensured a quick and insightful read, which of course will yield far better results than if the reader just discards it before ever even giving it a chance. These are the kinds of creative strategies that would be used for your company if you chose to invest in an email marketing agency.
Another big appeal to the Cook Smarts email campaign was the sheer attractiveness of the emails. Going the extra mile to touch up the design can make a huge difference. Hard work is usually rewarded. As is the case with a website, if it’s obvious that time was committed to making one’s emails look professional, those emails will be all the more likely to engage users. On the other hand, if emails are thrown together with cheap looking colors and poorly places capital letters, lacking any individualized design, most people will have no problem moving that email right on into the trash bin. In fact, in most cases they won’t even have to, since it’ll probably set off Google’s junk sensors, in which case users probably won’t even see it.
Another key feature was the nature of its call to action. Of course, all email campaigns use a call to action, but not all encourage their readers to forward the newsletter to a friend. In most cases, it will simply encourage readers to register for their business and that will be it. But with Cook Smarts, they decided that varality and circulation was more important. They figured it was more important to reach more people, rather than get the people who they’d already reached to register.
If you’re ready to become a part of elaborate and forward thinking campaigns like the one that Cook Smarts used, contact the email marketing agency you can trust to do the job right. Solutions For Growth is available now and can be reached at 888-840-2595 x1.