Email open rates are major indicators of the effectiveness of your email marketing efforts. Email marketing has the highest returns of investment than any other marketing method. For every dollar spent on email marketing, there is a $40 return. No other marketing strategy has this advantage.
Email marketing services also offer high engagement rates, heightened brand awareness, a global reach, and the opportunity to strengthen customer relationships.
Create a concise, attention grabbing subject line
Your goal is to peak your customers’ interest enough for them to want to open the email. Be clear and concise, keeping your objective in mind. Engage your customers with a captivating subject line.
Including the name of your subscriber will always boost your open rates. People generally open emails from people they know or companies they trust. If they feel like they can trust you, there’s a higher chance that they will open your email.
An email marketing agency can certainly help you determine the best times to send out emails by testing different times. Compare weekdays from weekends and evenings from mornings to help you decide the optimal time to send emails.
According to new studies, approximately 74% of smartphone users read emails on their mobile device and according to a Litmus Email Analytics study, 53% of emails are now only opened on mobile devices. The email marketing agency you are using for email marketing services should be knowledgeable on how to optimize emails for mobile devices. About 70% of smartphone users immediately delete emails that are not optimized for mobile viewing. Beat your competition with mobile friendly emails.
Avoid being classified as spam
Avoid using all capitals in subject lines, using dollar signs, the words “free,” “act now,” “cheap,” “order now” or anything similar in your emails. There are several email marketing services that create unique, original content and make sure the emails are deliverable and not considered as spam.
Provide interesting, useful information to subscribers related to your respective industry. Customers will appreciate the relevant and valuable information you are providing them with and will look forward to reading your emails.
A professional email marketing agency can provide you with effective email marketing services uniquely tailored to your small business’ needs. Solutions for Growth is a full service email marketing agency that helps small businesses grow sales with affordable professional marketing tailored to their unique needs. Contact Solutions for Growth today for all your marketing needs.