Firstly, what is a newsletter? A newsletter is a publication about a particular topic that’s routinely distributed to subscribers. This entails your readers are genuinely interested in what you have to say. Newsletters are one of the most effective means of taking advantage of email marketing services because there is a built-in readership. Here are some tips to ensure that you keep your newsletters interesting.
Consider your readers
The first step is always putting yourself in the shoes of those to whom you are writing. Your readers elected to subscribe to your newsletter because there is something about the topic that they find interesting. It’s your job to appeal to those interests while simultaneously planting seeds about your product. If you’re too forward about the product over the topic of interest, your readers will lose interest and eventually unsubscribe.
Include links that make it easy to buy/browse
Your best customers are not the newcomers, but the ones who come back. Your newsletter subscribers are your returning customers, so they are the ones you should be devoting the most attention to. Your goal as a company is to make it as easy as possible to steer your readers from the newsletter articles to the purchase button on your website. That means including links to the homepage and any social media site that can expand their participation with your brand. It’s great that they’ve subscribed to the newsletter. The next step is to get them “liking” your Facebook page, your Twitter page, and so forth.
Choose your words wisely for the subject line
Writing subject lines is an art in and of itself which has been mastered by email marketing agencies. The subject line is more important than any word that’s actually inside the article. With a good enough subject, you can get a reader half way through an article about a topic they have absolutely zero interest in. The more time they spend reading your newsletters, the more time they’ll spend thinking about your products. These are the kinds of email marketing services that a company pushing a product can greatly benefit from.
So in closing, make it interesting, fill it with links to the homepage and social media pages, and make sure you use excellent subject lines. A newsletter is not something to be set aside as a low priority. It’s one of the most valuable means of reaching your clients/customers. If you don’t have the time, it would serve you and your brand well to contract with an email marketing services agency ASAP.
Solutions for Growth is a full service email marketing agency that helps small businesses grow sales with affordable professional marketing tailored to their unique needs. Contact Solutions for Growth today for all your email marketing needs.