If you have a website, then you probably have some kind of a modest email marketing strategy that you use to reach out to readers for your newsletters, etc. That’s great and you should keep doing so. The only problem here is the fact that you probably don’t take your email marketing nearly as seriously as you should. Seeing as how it’s now among the most effective marketing tactics of any field, at any level, it stands to reason that now would be a reasonable time to step up your game a bit. Consider this. There are over one hundred BILLION emails sent PER DAY. And they have resulted for some people, namely a presidential candidates for one, in a return on investment of hundreds of millions of dollars. Indeed, it’s time to start thinking about finding an email marketing agency you can rely on so you can develop your strategy. But first, here are few tips to get you started.
Vagueness Creates Intrigue
Your job is to convince recipients to open your emails. That entails giving them just enough in your subject line for them to want more. If you give them everything they need right off the bat, then you leave them no reason to investigate further, meaning no reason for them to see the call to action that ultimately will bring them back to your website so that you can engage them with your products or services. Statistically, even when done right, only about a quarter of the people you reach out to are going to open your emails. But you can inch that number up by keeping your subject lines short, to the point, but not too much to the point that they don’t have any reason to read on further.
Integrate your content with your call-to-action/offers
If you’re too forward with your advertising you will discourage your readers. If it’s too obvious the entire purpose of an email is to result in them giving you money, you’d best believe that you won’t be seeing a dime from them. That’s why it’s best to keep the action separate from the content, and if you’re going to include it in the text of an email, make sure it’s relevant and has a logical and rational reason for being there.
Don’t be afraid to try new things and fail a few times
Digital marketing is a moving target. What works today will probably not bring back half the results by next year. That’s why you have to stay on top of your game and continue to test out new strategies. For example, back in the ‘90s, it was totally acceptable to flood any given email with as many blatant offers, deals, discounts, coupons, etc. as possible. Now if you pull that your email will go straight to the abyss of the SPAM bin, where no recipient will ever even get a chance to consider opening it. But that’s just the point. Strategy changes, and you have to be aware of that, which is why you have to always be pondering what may be the best tactic of tomorrow.
Learn more about how to be an effective online marketer by contacting Solutions For Growth, the email marketing agency of the future. Give them a call today at 888-840-2595, extension 1 for more information.