In 2016, marketers will look for new ways to improve their email budgets. Personalization can help create other opportunities to improve engagement within your companies. An email marketing agency must take this into account and continue to look for new ways to improve. Companies that offer full service email marketing options are usually more successful.
Recently, a report was released called “The State of E-mail Marketing by Industry”. Researchers surveyed more than 1,800 e-mail marketers in a variety of industries to see whether or not they will change their e-mail budget in 2016. They found that 57% of marketers will increase their budget in 2016 and 2% plan to keep things exactly how it is. The rest said they plan to actually decrease their email budget.
In 2015, the amount of emails sent increased by 23.4% compared to 2014. What is the reason behind this big change? It’s simple, email marketing is very effective. The findings also pointed out when is the best time to call clients. The thing is, there is not a specific time that works best. Every customer is different and requires different things from the company. As a result, there isn’t a specific time that fits both consumer and industry needs.
Importance of Email Marketing
E-mail marketing is not dead and plays an important role especially in marketing. The good thing is that it doesn’t cost you anything, but creates a lot of revenue if you use it right. Here are 8 reasons why e-mail marketing is important for internet marketing.
- Affordable– Like I mentioned before, E-mails don’t cost you anything and you are able to send as much of them as you like. According to a report from “Direct Marketing Association”, direct mail only has about a 7% ROI compared to 28.5% for email marketing. Do you see the difference now?
- Simple and Quick-It doesn’t take rocket science to send an email. Most people can send an email in one minute or less.
- Personal and Customizable-The good think about email marketing is you are able to see it and receive it. This allows you to target a specific audience. You also can customize it exactly how you want it.
Solutions for Growth helps small businesses grow using specialized professional marketing. They are truly passionate about what they do. They are also are passionate about helping their clients succeed and this is their primary mission. Why are you procrastinating? Don’t hesitate anymore and contact them today. 888-840-2595