Landing pages are made with the purpose of sending visitors to a page that promotes a specific action you want visitors to take whether it is making a purchase, subscribing, sharing, viewing a video, making a call, etc.
A landing page has a specific target and the design, content, images, headlines, and buttons should all be created in such a way that visitors are compelled to complete the action you want them to take.
According to HubSpot, businesses with over 40 landing pages get 12 times more leads than those with only 1 to 5 landing pages. HubSpot also noted that businesses with 31 to 40 landing pages get 7 times more leads than those with 1 to 5 landing pages.
This alone should motivate you to create more landing pages.
The first step in achieving your landing page’s goal is to direct the highest amount of traffic possible into it. This isn’t done by just creating a bunch of landing pages with irrelevant content. A professional email marketing agency can help you create landing pages with powerful, effective content. Creating great landing pages can be done by following these simple tips.
Determine the goal of your landing page
Every landing page you create must have a clear, defined goal. Ask yourself what you want to accomplish with this landing page and what action you want visitors to take, then get to work on it. Email marketing services provided by a professional email marketing agency can be effective in helping you define your goal and creating a landing page that will help you achieve it.
Provide a clear call to action
By providing a clear call to action, you can direct visitors to complete the action you would like them to take. The call to action should be connected to your goal and the customer should not leave your landing page with doubts about what is the next step to take. You can provide your call to action on a button or in big, bold letters on your landing page. Be sure that the email marketing services you are using are knowledgeable on creating urgency in your call to action. A few words that create urgency:
- Act now
- Offer expires ___
- Click here
- For a short time only
- Order now and receive a free gift
- Start now
Don’t ask for too much information
Stick to asking only the necessary information. You can always ask for more once the customer has completed the action you led them to take. Asking for visitors’ date of birth and phone numbers will only cause your drop off rate to go up 50%.
Make it mobile-friendly
Using mobile-friendly landing pages will not only double your conversions, but will also give you an advantage over your competitors and prevent visitors from leaving your landing page because they can’t read it on their smartphone. Effective email marketing services can help your small business reach out to more people by optimizing your webpage for mobile viewing.
Use trust symbols
By including names of companies that are a respected authority or well-known, your visitors will find you more trustworthy. Customer testimonials can also serve as trust symbols especially when they include the customer’s picture. Including trust symbols on your landing pages can increase conversion rates by 42%.
These are a few simple ways to create effective landing pages. Using email marketing services provided by a professional email marketing agency can help your small business grow by creating landing pages filled with interesting, powerful content that will tremendously increase your conversion rates.
Solutions for Growth is a full service email marketing agency dedicated to helping small businesses grow sales by providing effective email marketing services uniquely tailored to their needs. Contact Solutions for Growth for all your marketing needs.