Automated emails are always a touchy subject. Once a customer hits the purchase button, they usually don’t much want to be bothered. The right email marketing services can help you reach out to customers effectively. A professional email marketing agency can help you keep those emails out of the junk mail while simultaneously minimizing the bad blood between you and your customer.
The best part about the welcome email is that it serves a practical purpose for the supplier and the customer. For you, it establishes your first virtual connection with a loyal customer for many years to come. It’s practical for the customer in that it confirms his or her registration was successful. You can include some flattering content (We’re so excited to have a new member to the team. We look forward to working with you).
More importantly, the welcome/confirmation email will have the client’s personal info, i.e. username, password, and a link to their profile. Without this email, it would be their responsibility to keep track of said information. But if you email it to them, they will probably save in their email archives, making it available at a moment’s notice whenever they think of something they want to purchase.
The benefit of feedback emails is that for the time being you’re not pressuring the client to make any purchases. You are genuinely interested in how they feel. Treating the customer like an individual is key to developing a loyal relationship with them. Moreover, in the privacy of one’s home, there’s potential for people to take more time to give genuine thoughts on things they may like or dislike about how you do business. These emails are essential because if you notice a negative pattern, you have a limited amount of time to address the problem before it causes lasting damage to your brand.
Sometimes all your customers need is a little extra encouragement. When people put something in their shopping cart, think about it, change their minds and then take it out, that means that at one point or another they were definitely interested in getting it. You don’t need to kick their door down screaming WHY DIDN’T YOU BUY THIS?! Your responsibility is simply to let them know that that item hasn’t gone anywhere. And if they ever change their mind, it’ll be here waiting.
This one could be a bit controversial. Your customers will battle with this, because it’s a love/hate kind of a situation. It’s intrusive to a certain degree in that they have already declared that they are no longer interested in being your customer. That said, automated emails are a norm that this generation is accustomed to. And similarly to the cart abandonment concept, if there was ever interest, there is always potential for that interest to return. Your goal, therefore, is to simply remind them that you exist.
Don’t abuse the privilege
The welcome email gets you in their archives. That serves more value than you could imagine because now anytime they think of you, they will be just a few letters away from another big buy. Feedback is important because it allows you to pinpoint loose ends and capitalize on your strengths. Cart abandonment emails are great because it can give the customer just enough push to change their mind. And it’s not terribly intrusive because the thought was fresh in their mind not so long ago. And finally, the reactivation email is key.
The more customers you have the more money you make. If they were once your customers, there’s no reason to believe they won’t be again. Follow these rules, and make sure you hire a professional email marketing agency. Otherwise stay out of your customers’ hair if you want your brand to live.