While word of mouth serves its purpose, especially in smaller communities, there is no questioning the influence of online platforms to promote your business. Nowadays, the cream rises to the top, as those who underperform are left behind behind.
It allows the collective people to speak
The value lies not so much in one strongly worded review as it does in the cumulation of many reviews, which is a privilege that is simply not afforded to those who depend on a single conversation with a neighbor.
Businesses can benefit even from negative reviews
You should always encourage customers to post reviews, even if you are concerned about receiving negative feedback. Consider this. If your business is underperforming, it is in your best interest to know exactly where to respond with the necessary patchwork.
Your business will shoot to the top for more reasons than you think with good reviews
If you get a lot of good reviews, it will not only make you more popular with your current clients/customers, but it will also help you spread the love to new ones, as good reviews help your SEO and Google ranking.
In short, the pros outweigh the cons, as you can learn and benefit from a poor review and rapidly excel with positive reviews, whereas you will stay put and eventually disappear if you don’t allow your customers to tell you what they do and don’t like.
To view the full blog post, visit: http://solutionsforgrowthllc.com/2015/11/november-2015/
Solutions for Growth is a full service email marketing agency that helps small businesses grow sales with affordable professional marketing tailored to their unique needs. Do you have some questions/concerns about full service email marketing? Contact Solutions for Growth today for all your marketing needs.